From Reactive Firefighting to Real-Time Control
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From the Paris Olympics to The Ryder Cup, Freemans Event Partners delivers staffing, food, and beverage operations for the most iconic live events in the UK and Europe.

Deploying thousands of casual workers across hundreds of yearly events - often simultaneously - is a logistical tightrope. The scale is massive. The pressure is constant. And when the world is watching, the margin for error is non-existent.

So, how do you move from "surviving" the event to actually controlling it?

In this live Behind the Moments webinar, we sit down with Laura Rose, Head of People and Deployment, for a candid look at how Freemans transformed their operations to turn logistical chaos into event-grade precision for the world's biggest stages.

In this session, we will cover:

• Replacing fragmented spreadsheets with one live operational view.
• Ending last-minute shift filling by building workforce stability months ahead.
• Embedding compliance checks into workflows instead of creating delays.
• Improving payroll accuracy and identifying cost issues before the event ends.