Incast Marketing: Transforming Experiential Marketing Operations with Ubeya
Incast Marketing delivers immersive brand experiences but faced operational challenges as growth outpaced old-school systems like spreadsheets and emails. Staffing was slow, and team autonomy limited. Implementing Ubeya centralized Operations, HR, and Communication, cutting admin, speeding up staffing, and empowering the team. The result: smoother activations, improved staff experience, stronger client relationships, and the ability to scale globally without sacrificing quality or efficiency, setting Incast Marketing up for ambitious international campaigns.