How Freemans Turned Staffing Chaos into Control

10/02/2026
15:00:00 GMT
Online Webinar

Laura Rose

Head of People @ Freemans Event Partners

Yair Lehrer

VP Marketing @ Ubeya

From Paper Timesheets to Real-Time Control

Running food and beverage operations at some of the UK and Europe’s biggest events looks effortless from the outside.

Behind the scenes, it is anything but. Freeman’s Event Partners, the team delivering food and drink across major venues and large-scale events including stadiums, festivals, and international sporting fixtures, manage one of the most complex event workforces in the industry.

Hundreds of events every year.
Thousands of casual workers deployed at once.
Multiple locations running simultaneously.
Zero margin for error.

Before Ubeya, Workforce planning was reactive. Compliance was inconsistent. Staffing decisions were being made days before events. Paper timesheets were still the backup system of record. Visibility across venues was limited.

In this live webinar, Laura shares the unfiltered reality of how Freeman’s rebuilt their workforce operation step by step using Ubeya as the operational backbone.

What You’ll Learn:
This is not a finished transformation story. And that’s exactly why it matters.
Join us for an honest, behind-the-scenes conversation covering:

  • How Freeman’s moved from reactive to planned staffing
  • How compliance became non-negotiable
  • Why posting shifts days before events was replaced with forward booking months in advance
  • How provisional staffing created flexibility without risk.

Save Your Seat
Join us for the first session in the Behind the Moments webinar series and see how workforce control is built where it matters most.

Because the moments fans remember are powered by the systems they never see.