Why TikTok should be part of your recruiting solutions

October 12, 2023
Teenage girl filming video of herself on mobile phone
In today's digital age, social media platforms have become powerful tools for businesses to connect with their target audience. When it comes to recruiting solutions, TikTok has emerged as a surprising contender. Initially known for its entertaining short videos, it has now evolved into a platform that offers a plethora of opportunities for businesses to attract and engage potential candidates. In this article, we will explore why TikTok should be part of your recruiting strategy and provide a step-by-step guide on how to create a recruitment video on TikTok in just two hours!

Unparalleled Reach and Engagement

TikTok boasts an impressive user base of billions worldwide. By incorporating TikTok into your recruiting solutions, you gain access to a vast pool of potential candidates. Also, TikTok's algorithm is designed to promote content based on users' interests and preferences, ensuring that your recruitment videos reach the right audience. The platform's immersive and engaging nature also guarantees that your content captures the attention of users, increasing the likelihood of their interest in joining your organisation.

Authenticity and Creativity

Unlike traditional recruitment methods, TikTok allows businesses to showcase their company culture and values in a unique and authentic way. By creating recruitment videos that reflect your organisation's personality, you can communicate with candidates who resonate with your mission and vision. TikTok's creative features, such as filters, effects, and music, provide endless possibilities to make your recruitment videos visually appealing and memorable, setting you apart from competitors too.

Viral Potential

TikTok is synonymous with virality. A well-crafted recruitment video has the potential to go viral, generating immense exposure for your brand and job openings. When a video gains traction on TikTok, it spreads rapidly through shares, likes, and comments, reaching audiences far beyond your immediate network. This viral nature can significantly amplify your recruitment efforts, ensuring a wider reach and increased visibility.

Showcasing Workplace Culture

TikTok's short video format is ideal for showcasing your workplace culture. Through behind-the-scenes glimpses, employee testimonials, and fun challenges, you can give potential candidates an authentic preview of what it's like to work at your company. By highlighting your positive work environment, team collaborations, and employee achievements, you create an enticing image that attracts top talent seeking a vibrant workplace.

Mastering TikTok's Magic: Crafting a Captivating Recruitment Video in Just 2 Hours

Creating a recruitment video on TikTok doesn't have to be a daunting task. With proper planning and execution, you can produce an engaging video in just two hours. We’ve done all the hard work for you and created a step-by-step guide (you lucky ducks!):

  1. Define your objective: Before diving into the video creation process, clearly define the purpose and message of your recruitment video. Are you focusing on a specific job opening or promoting your overall company culture? Identifying your objective will guide your content creation and ensure a targeted approach.

  1. Script and storyboard: Outline the key points you want to convey in your video and structure them in a script. Keep in mind that TikTok videos are typically short, so aim for concise and impactful messaging. Once you have your script, create a storyboard that outlines the visual elements and transitions you envision for your video.

  1. Gather resources: Collect any necessary props, costumes, or equipment needed for your video shoot. This could include branded merchandise, office settings, or even relevant team members who can participate in the video. Make sure you have everything prepared before moving on to the next step.

  1. Shoot and edit: Using a smartphone or camera, begin shooting your video based on the storyboard you created. Leverage TikTok's creative features, such as filters and effects, to enhance the visual appeal of your footage. Once you have captured all the necessary scenes, edit your video using TikTok's built-in editing tools. Trim and rearrange clips, add captions or text overlays, and incorporate background music to create a polished and engaging final product. 

Top tip: If you want to be able to promote your video as a TikTok ad later on then you will need to choose music from their “commercial” section in the drop-down list at the top!

  1. Captions and Hashtags: Craft compelling captions that succinctly convey your message and include relevant hashtags to increase the discoverability of your video. Use keywords related to your industry, job position, and company culture to attract the right audience. Hashtags like #JobOpening, #Hiring, and industry-specific keywords can help your video appear in relevant search results.

Remember: Always use Camel Case for your hashtags. Screen readers cannot identify the individual words in a hashtag without Camel Case, which means the content will be inaccessible to users of screen readers.

  1. Publish and Promote: Once your video is ready, it's time to publish it on TikTok. Choose an appropriate time to release your video, considering the peak activity hours of your target audience. Additionally, promote your video across other social media platforms to maximise its reach. Share it on LinkedIn, Twitter, or even embed it on your company's website or career page.

  1. Engage with the audience: Monitor the comments, likes, and shares your video receives and actively engage with users who show interest or ask questions. Respond promptly and professionally, showcasing your company's commitment to communication and fostering connections. This interaction helps build rapport with potential candidates and encourages them to consider your organisation.

  1. Track and evaluate: Keep track of the performance of your TikTok recruitment video. TikTok provides analytics that offers insights into views, engagement, and audience demographics. Evaluate the metrics against your initial objective to assess the video's effectiveness. Adjust your strategy accordingly for future recruitment videos to optimise results.

By integrating TikTok into your recruiting solutions, you tap into a dynamic platform that combines entertainment, creativity, and viral potential. It allows you to showcase your company culture, reach a wide audience, and engage with potential candidates in a unique and authentic way. With careful planning and execution, you can create a compelling recruitment video on TikTok in just two hours, attracting top talent and enhancing your overall recruitment efforts. Embrace the power of TikTok and elevate your recruiting strategy to new heights.

Embrace the TikTok Wave

TikTok should be a valuable addition to your recruiting solutions. Its unparalleled reach, authenticity, and potential for virality make it an effective platform for attracting and engaging potential candidates. By leveraging TikTok's creative features and following the step-by-step guide provided, you can create captivating recruitment videos that showcase your company culture and draw in top talent. Embrace the digital age and incorporate TikTok into your recruitment strategy for optimal results.

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