A Brand Built on Experiences
When Destiny McKnight founded Incast Marketing in 2014, she had one mission in mind: to bring global brands to life through authentic, memorable experiences. From activations with household names like Hello Kitty, Snapchat, and Netflix, to large-scale international campaigns, Incast Marketing quickly became a trusted partner for brands wanting to connect with people in unforgettable ways.
But as demand grew, Destiny found herself facing a challenge familiar to many agency owners: how to scale without losing quality.
The Challenge of Scaling
For years, Incast Marketing ran operations through spreadsheets, texts, and emails. It worked at first — but as the agency grew, these methods created friction.
- Staffing events took days, sometimes weeks.
- Team members couldn’t act independently because most information lived in Destiny’s head.
- Clients were left waiting, and opportunities risked slipping through the cracks.
“Our processes were old school. Everything was in my head, so my team couldn’t act independently. We needed a system that would let us scale while maintaining quality.”
— Destiny McKnight, Owner of Incast Marketing
The reality was clear: to keep up with growing demand and bigger projects, Incast Marketing needed a solution that would centralize Operations, HR and Communication and free the team to focus on delivering world-class experiences.
Finding the Right Partner
Destiny evaluated several platforms but kept running into the same problem: too complex, too clunky, or not built for the flexibility experiential marketing requires.
When she discovered Ubeya, things clicked.
- Centralized Operations, HR and Communication in one easy-to-use platform.
- Productivity gains that freed her team from endless admin.
- Better loyalty and quality control, ensuring only the right staff are placed at events.
- Scalability to take on larger and more ambitious activations.
“Ubeya has been a game changer. Everything that used to live in spreadsheets is now centralized, allowing our team to focus on delivering exceptional client experiences.”
Onboarding with Ease
Transitioning to a new system can be daunting, but Ubeya’s onboarding made it simple:
- Tailored training ensured the team felt confident right away.
- Migrating the staff database delivered instant time savings.
- Ongoing support from Ubeya’s team meant the system was quickly adapted to Incast Marketing’s niche needs.
The result? Quick wins from day one, and a stronger foundation for the future.
The Transformation
With Ubeya in place, Incast Marketing experienced a complete shift in how they managed events and people.
- Faster staffing: What once took weeks now happens in hours.
- Reduced admin load: Spreadsheets, emails, and texts became a thing of the past.
- Improved staff experience: Ambassadors can easily browse and apply for events.
- Enhanced client relationships: Faster, smoother staffing builds trust and satisfaction.
“Ubeya has bridged loyalty between our clients, staff, and Incast Marketing. It has streamlined Operations, increased efficiency, and allowed us to focus on what we do best — delivering unforgettable brand experiences.”
— Destiny McKnight
Looking Ahead
With Ubeya powering its workforce management, Incast Marketing is confidently stepping into the future.
The agency is preparing for large-scale international activations across major sporting events and global brand campaigns. These projects demand flawless coordination and exceptional teams and Ubeya ensures Incast Marketing is ready to deliver on some of the world’s biggest stages.
Final Thoughts
Incast Marketing’s story is proof that when Operations, HR and Communication are centralized, agencies can break free from bottlenecks and unlock new levels of growth. By partnering with Ubeya, Destiny has built a system that keeps quality high, clients happy, and staff engaged all while giving Incast Marketing the ability to scale without limits.
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